Instagram follower subscriptions is a new feature that allows creators to make money by charging engaged followers a monthly fee to access exclusive and premium content and other benefits. The feature was launched in 2022 and is currently available to creators in the United States, Canada, Mexico, Australia, Brazil, France, Germany, Italy, Japan, Spain, and the United Kingdom.
How it works?
To set up Instagram subscriptions, creators must meet certain eligibility requirements, including having at least 10,000 followers. Once they are eligible, they can create a subscription plan and set a monthly price. Creators can also choose to offer subscribers exclusive content and benefits, such as:
- Subscriber-only posts, stories, and reels
- Early access to new content
- Behind-the-scenes content
- Q&A sessions
- Live streams
- Discounts on merchandise
Benefits for creators
Instagram subscriptions offer a number of benefits for creators, including:
- A new way to make money from their content
- The ability to build a deeper connection with their most engaged followers
- More control over their monetization strategy
- A recurring revenue stream
Benefits for subscribers
Subscribers to Instagram subscriptions also benefit from the feature, including:
- Access to exclusive content and benefits from their favorite creators
- The opportunity to support their favorite creators financially
- A more personalized experience on Instagram
How to get started with Instagram subscriptions?
If you are a creator and want to get started with Instagram subscriptions, here are the steps you need to take:
- Make sure you meet the eligibility requirements.
- Create a subscription plan and set a monthly price.
- Choose which exclusive content and benefits you want to offer subscribers.
- Submit your subscription plan for review.
- Once your subscription plan is approved, you can start promoting it to your followers.
Tips for success with Instagram subscriptions
Here are a few tips for success with Instagram subscriptions:
- Create high-quality content that is exclusive to subscribers.
- Promote your subscription plan regularly on your Instagram account.
- Engage with your subscribers and respond to their feedback.
- Offer exclusive benefits to subscribers that are not available to your other followers.
Examples of creators using Instagram subscriptions successfully
A number of creators have already started using Instagram subscriptions successfully to make money and build a closer connection with their fans. Here are a few examples:
- @garyvee: Gary Vaynerchuk is a serial entrepreneur, investor, and social media personality. He charges subscribers $29.99 per month for access to exclusive content and benefits, such as early access to new videos, live Q&A sessions, and discounts on merchandise.
- @britneyspears: Britney Spears is a pop superstar. She charges subscribers $9.99 per month for access to exclusive content and benefits, such as behind-the-scenes photos and videos, early access to new music, and the opportunity to participate in exclusive contests and giveaways.
- @chrissyteigen: Chrissy Teigen is a model, TV personality, and cookbook author. She charges subscribers $4.99 per month for access to exclusive content and benefits, such as her recipes, workout videos, and family photos.
Conclusion
Instagram subscriptions is a new and exciting way for creators to make money and build a closer connection with their fans. If you are a creator, I encourage you to consider setting up a subscription plan. And if you are a fan of a creator who offers subscriptions, I encourage you to subscribe to their plan to support them financially and gain access to exclusive content and benefits.
Additional tips for creators
- Offer a free trial period or a discounted subscription price for early subscribers.
- Use Instagram Stories and Reels to promote your subscription plan and give subscribers a sneak peek of the exclusive content and benefits they will receive.
- Run contests and giveaways for subscribers to keep them engaged.
- Collaborate with other creators to cross-promote your subscription plans.
Additional tips for subscribers
- Do your research before subscribing to a creator’s plan. Make sure that the exclusive content and benefits they are offering are worth the monthly price.
- Engage with the creator and other subscribers on their Instagram account. This will help you to get the most out of your subscription.
- If you are not happy with a creator’s subscription plan, you can cancel it at any time.