Digital Marketing is the new road of success in this competitive digital world. Businesses are effectively implementing various types of digital marketing to acquire more customers and generate higher revenue. Due to this demand for digital marketers has also risen. This has led to an ever-increasing scope of digital marketing, further opening positive career doors for students. If you are also interested in building a career in digital marketing and live in Jaipur, you can join a digital marketing institute in Jaipur like Quibus Trainings to kick start your digital marketing career. Joining a digital marketing institute in Jaipur is suggested because Jaipur is the best place to learn digital marketing with enough internship and placement opportunities.
However, before building a career in digital marketing , it’s crucial to know the different types of digital marketing. Explore these various skills to step into the digital world. Whether you’re a pro or new to digital marketing, this guide will help you understand the basics. Let’s get started!
What Are the 7 Types of Digital Marketing?
Search Engine Optimization
Search engine optimization refers to the process of optimizing the website to rank it higher on SERP for targeted keywords. The basic objective of SEO is to drive traffic to the website and increase the conversion rates.
Key SEO Processes
- Keyword Research
Search and identify the relevant keywords which are appropriate to your business or website niche. These keywords should contain the search queries of your target audience related to the product you sell or your service.
- Content Optimization
Incorporate the keywords you identified in the website content. Publish high-quality content which provides some value to the target audience. This is because content is a ranking factor on Google.
- On Page SEO
Optimize the content as per guidelines of Google. This includes checking for proper heading structure, title, meta descriptions and readability of the content.
It also includes mobile responsiveness and accessibility of the website on various devices, - Off Page SEO
This involves building backlinks for your from reputed websites. These links help you build trust and website authority which further helps in ranking on the top of SERP.
However there are other processes also in SEO which are crucial to rank a website. But the above ones play a major role. If you want to learn more about SEO in detail, you can join a digital marketing institute like Quibus Trainings which will provide you detailed knowledge about digital marketing field with practical implementations.
Social Media Marketing
Social Media Marketing is the most creative and interesting type of marketing. This type of marketing effectively uses social media platforms to promote products and services while engaging the audience. The aim of social media marketing is to reach the maximum audience and engage them with the help of content and convert them into loyal customers of the brand.
Success in social media marketing requires consistent posting, proper analysis of data as this is the most crucial part of this type of marketing. Continuous observation of new trends, creative thinking, and storytelling skills are some qualities a social media professional should possess in order to take the ladder of success in the field of digital marketing.
Social media marketing is highly popular and efficient as it is cost free and increases the company revenue and website traffic. It is a tested marketing as many companies have been largely benefited with the help of social media in a very short time period.
3. Affiliate Marketing
As online marketing grows, many companies use affiliate marketing, also called influencer marketing, to connect with customers. But what exactly is affiliate marketing?
Affiliate marketing is when companies partner with well-known social media influencers or experts to promote their products or services. In exchange, these influencers receive payment. They help the company by creating posts, blogs, or videos to get more people interested and attract new potential customers.
Lately, this type of marketing called affiliate marketing, or influencer marketing, has become quite popular. This involves using platforms like TikTok, Instagram, YouTube, and blogs to promote products or services. Affiliate marketing has become a big part of digital marketing, and in 2022, it was believed to be worth around £12 billion, according to Influencer Marketing Hub.
4. Content Marketing
Content marketing is all about telling stories and sharing useful information to make more people aware of a brand. The main aim is to get readers to do something, like ask for more details, join an email list, or buy something. When we say “content,” it could mean blog posts, helpful guides like white papers and ebooks, videos online, podcasts, and lots more.
In simple terms, content marketing aims to benefit the consumer rather than just promoting a brand or making immediate sales. The focus is on creating a lasting and trustworthy connection with customers, which can result in multiple sales over time, not just one-time transactions.
Content marketing collaborates with various digital marketing methods. It makes your website better for search engines and lets you share content on social media and in emails. Checking how well your content is doing can give you useful information about your customers.
What are people looking for when they visit your website?
Types of content that make them stay on the site longer and explore more?
Which types make them lose interest and leave the site?
Unlike quick advertising methods like PPC (pay-per-click), content marketing takes time to show results. It involves creating lots of content like articles, videos, and podcasts that stay online. This content helps people find your website through search engines. As per Adobe Experience Cloud, a group that focuses on digital tools, this content library also makes your brand more known and builds your reputation as a helpful source of information.
5. Email Marketing
Despite the rise of social media, mobile apps, and other communication platforms, email remains a highly effective marketing method, according to Rogers. It can be integrated into a content marketing plan, delivering value to consumers and gradually turning an audience into customers.
People who are good at email marketing don’t just create interesting campaigns; they also know how to reach the right audience and can analyse customer interactions and data. Based on this information, they make smart decisions, says the American Marketing Association (AMA).
Email marketing tools provide various ways to track how well your emails perform. Marketers pay attention to two key things when it comes to emails: the open rate (the percentage of people who opened the email) and the click-through rate (the number of people who opened the email and clicked on a link inside it).
Marketing Analytics
Digital marketing has a big plus – it’s easy to track and measure. In the past, the only way to know if a marketing message worked was through things like coupons in the mail. If a customer used the coupon, you knew the message got through.
Nowadays, analytics help marketers keep a close eye on how users behave online:
No. of times they click on a link
The amount of time they spend on a web page
How often they open emails, and more.
The abundance of information on how well digital marketing is doing might seem overwhelming, like trying to drink water from a fire hose. Marketers need to really grasp what the data is saying and use it to shape their strategy.
By examining what works well with customers and adjusting their marketing messages, marketers not only show their worth to the company but also enhance their strategies for the future. Using data to make smart choices is a crucial aspect of a digital marketer’s job, distinguishing them from traditional marketers.
Pay-per-click (PPC)
Pay-per-click, or PPC, is a type of digital marketing where businesses pay for their ads to appear in search results or on websites. It’s a short-term strategy because the ads disappear when you stop paying. Similar to SEO, PPC helps businesses get more visibility online. You might come across PPC ads on search result pages, while browsing the internet, watching YouTube, or using mobile apps.
Pay-per-click (PPC) is different from SEO as in the latter you only pay for the hosting and domain charges with some other minimal costs. In a usual PPC setup, like a Google AdWords campaign, you pay when someone clicks on your ad and visits your website. The amount you spend on PPC can vary – some businesses may get results with a few hundred pounds, while bigger companies might invest tens of thousands every month.
Conclusion – Types of Digital Marketing
These were some popular types of digital marketing which businesses use to build a successful brand and attract more customers. These types also indicate different fields of digital marketing where you can step in according to your skills and interests. Through this article you have learned about these fields of digital marketing in detail with some key skills required and important terms. So this is now the right time to decide a field of digital marketing you want to build a career in and enroll yourself in a reputed digital marketing institute like Quibus Trainings. Don’t miss this opportunity by wasting your time in thinking more just enroll now.