Industrial video production is changing the game for manufacturers wanting to connect with their audiences online. It’s not just about selling; it’s about telling your brand’s story in a way that resonates.
Through these videos, manufacturers and engineers can bring their processes and products to life, impacting viewers. Visuals are everything in today’s digital world, and industrial videos can give your brand the spotlight it deserves.
They do more than just advertise; they educate and fascinate, drawing viewers in. You can make your mark by weaving video marketing into your strategy, turning watchers into loyal customers. Thus, as an engineer or manufacturer interested in expanding into industrial video production, this article will answer your questions.
Why Should Manufacturing Business Owners Invest in Industrial Video Production?
The surge in smartphone use and accessible tech has simplified online content consumption. The COVID-19 pandemic significantly increased digital media use by 215% in the USA, with people now watching videos online for an average of 19 hours a week—nearly double the time since 2018. With 90% of individuals wanting more video content from brands, incorporating video marketing into your business strategy is no longer optional but essential in today’s digital world.
Video marketing is a powerful tool for promoting niche manufacturing products or services. By sharing videos online, you can highlight your brand and demonstrate how your products solve viewers’ problems. An impressive 94% of marketers have found that videos enhance viewers’ comprehension of their products and services.
As Millennials and Gen Z move into decision-making roles, there’s a noticeable shift towards more visually oriented and tech-savvy marketing approaches. Videos rank as the second most engaging type of content on social media, boosting interaction even on platforms not primarily designed for video, like Twitter and LinkedIn, which see higher engagement for posts with videos.
Benefits of Industrial Video Production
As a manufacturer planning to adopt video marketing for your business, here are some benefits you stand to gain:
Boost Your Product Sales
Using industrial video production is an incredibly effective way to boost sales. In an age where everyone turns to the internet to find answers and solve problems, having a collection of videos showcasing your products, their uses, and their benefits can set you apart as a reliable source. This, in turn, makes people more likely to buy from you.
Companies in the manufacturing sector might be hesitant to pour money into product video production, thinking about the upfront costs. However, it’s an investment that pays off. Building a video library takes resources and effort, but once you have it, you can accurately represent your company and what you stand for.
Gain Competitive Edge
Finding ways to stand out in the crowded manufacturing world might seem daunting. However, video production can be a game-changer for your business. Nowadays, with everyone searching online for solutions, companies that don’t embrace digital means to provide information are quickly left behind.
Manufacturing videos can bridge this gap. By showcasing your products and services across various online platforms, you increase your visibility and establish yourself as a go-to source in your industry.
Videos Get Shared More
Videos trump text on social media, hands down. HubSpot’s study reveals videos are 40 times more likely to be shared than other types of content. Sharing manufacturing videos means tapping into a broader audience as followers spread your content. It’s a natural path to meeting new prospects and boosting your brand. Plus, it’s your chance to broadcast your expertise, from FAQs to the latest tech.
Videos Boost SEO
In today’s digital space, SEO (search engine optimization) is crucial, and video marketing significantly contributes to this. Integrating product videos with your content strategy can dramatically enhance traffic and conversions.
Your manufacturing videos should stand out, offering unique insights beyond your other content. Aim to evoke emotion to boost shareability and links. Also, high-quality videos are essential for SEO success.
Types of Industrial Videos Suitable for Your Manufacturing Business
Different kinds of videos can connect with various people in your audience, depending on their stage in the buyer’s journey. Let’s look at some videos you can create for your manufacturing business.
Testimonial Videos
Customer testimonial videos take the power of written endorsements by letting viewers see and feel the customer’s emotions. These videos offer genuine feedback about your products, enabling potential customers to envision themselves benefiting from your services. They showcase authentic stories of how your business has addressed customer needs and the difference your products make.
Featuring loyal and satisfied customers, these videos can turn happy clients into advocates for your brand, sharing their positive experiences. This type of video enriches the viewer’s journey and enhances the overall customer experience by providing valuable and relatable content.
Product Manufacturing and Explainer Videos
Product manufacturing videos give a behind-the-scenes look at how a product is made. They take viewers on a production line tour, showing off the machinery and people involved.
Explainer videos are closely related but focus more on the product itself. They dive into the product’s features, how it works, and why someone might need it. Both videos are super effective at every stage of the buyer’s journey.
Virtual Tour Videos of Your Facility
Virtual tour videos offer a unique peek into your manufacturing operations, allowing potential customers to see your daily workflows and production methods. Highlighting your team at work and the advanced equipment and facilities you use is an efficient and effective method to market your business and brand.
Platforms like TikTok have emerged as potent marketing channels, enabling brands to share their daily operations and company culture through virtual tours. These videos provide viewers with an engaging and insightful experience, bringing them closer to the heart of your operations.
How-To Videos
How-to videos are instructional pieces that lay the groundwork for viewers to better grasp your business and its solutions. These videos can vary from visual guides on using a product, detailing preventative maintenance tasks, to addressing frequent queries.
Particularly beneficial for those in the initial attract stage of the marketing flywheel, how-to videos also serve as valuable tools for sales and service teams when interacting with customers, enhancing understanding and engagement.
Manufacturing Overview Videos
Show off what your manufacturing company is all about and why it matters. These videos can provide insights into the size of your warehouse, the number of technicians on the floor, and the daily production or shipment volumes. Moreover, they offer an excellent opportunity to demonstrate your industry expertise to potential clients, showcasing why your company stands out.
Conclusion
Industrial video production is a big deal in digital marketing now. It lets manufacturing businesses show off what they do best, easily explain things, and make a strong impact. Videos are great because they can catch your eye, teach you something new, and excite you. Whether showing how something is made, taking you behind the scenes, or telling a great story, these videos make people want to discuss and support your brand.